About VIM

VIM was born from a real need

The need for clean products, responsibly created, without compromising on maximum performance.

We noticed a gap in the beauty industry:
on one side, “natural” products that promised a lot but delivered very little;
on the other, highly effective formulas that were heavy, aggressive, or lacked refinement.

VIM was created right in between — where science meets purity, and results are visible, not just promised.

We believe skincare should never be a choice between “clean” and “effective.”
It can — and should — be both.

A Story Built Together

VIM is a brand created by a team: husband and wife, based in Timisoara, Romania.

Two different perspectives. One shared vision.

We complement each other perfectly — between strategy and sensitivity, precision and intuition, structure and creativity.

Every decision, every formula, every detail of the brand was built together, with the same goal: to create something truly premium, designed to last.

VIM is more than a business for us.

It is the result of balance, passion, and the desire to do things differently — cleaner, more intentional, and better.

More Than Formulas. An Experience

Another essential element for us was scent.

Many organic products are completely fragrance-free, but skin doesn’t live on ingredients alone, it also responds to sensations.

That’s why we created formulas with subtle, elegant, refined scents.
Never overpowering, never intrusive, never competing with your personal perfume.

Just a delicate, clean, recognizable signature - the kind that turns a daily routine into a ritual.

Quality Without Compromise

  • At VIM, we:

    • carefully select ingredients with a real purpose in the skin
    • formulate for visible results, not marketing claims
    • avoid excess, fillers, and empty promises

  • Every product is designed to deliver:

    • performance
    • safety
    • pleasure
    • confidence

VIM Is About You

About all of you who wants:

  • clean products that truly work
  • intelligent formulas, not aggressive ones
  • real results, not passing trends
  • a skincare experience that feels good from the very first application

VIM doesn’t promise miracles.

It promises quality, balance, and results built the right way.